User-specific synthetic context object matching

ABSTRACT

A processor-implemented method, system, and/or computer program product generates and utilizes a synthetic context-based object to locate a user-specific data store. A processor associates a non-contextual data object with a context object to define a synthetic context-based object. The synthetic context-based object is associated with at least one specific data store that contains data that is associated with data in the non-contextual data object and in the context object. The processor determines a subject-matter of interest for a specific user, and associates that determined subject-matter of interest to a specific synthetic context-based object. In response to receiving a request for data from a specific user, the request is directed to the specific synthetic context-based object that describes the subject-matter of interest for that specific user. This specific synthetic context-based object locates the appropriate data store in order to return the requested data to the specific user.

BACKGROUND

The present disclosure relates to the field of computers, and specifically to the use of databases in computers. Still more particularly, the present disclosure relates to a context-based database.

A database is a collection of data. Examples of database types include relational databases, graph databases, network databases, and object-oriented databases. Each type of database presents data in a non-dynamic manner, in which the data is statically stored.

SUMMARY

A processor-implemented method, system, and/or computer program product generates and utilizes a synthetic context-based object to locate a user-specific data store. A processor associates a non-contextual data object with a context object to define a synthetic context-based object. The synthetic context-based object is associated with at least one specific data store that contains data that is associated with data in the non-contextual data object and in the context object. The processor determines a subject-matter of interest for a specific user, and associates that determined subject-matter of interest to a specific synthetic context-based object. In response to receiving a request for data from a specific user, the request is directed to the specific synthetic context-based object that describes the subject-matter of interest for that specific user. This specific synthetic context-based object locates the appropriate data store in order to return the requested data to the requester/specific user.

BRIEF DESCRIPTION OF THE SEVERAL VIEWS OF THE DRAWINGS

FIG. 1 depicts an exemplary system and network in which the present disclosure may be implemented;

FIG. 2 illustrates a process for generating one or more synthetic context-based objects;

FIG. 3 depicts an exemplary case in which synthetic context-based objects are defined for the non-contextual data object datum “rock”;

FIG. 4 illustrates an exemplary case in which synthetic context-based objects are defined for the non-contextual data object data “104-106”;

FIG. 5 depicts an exemplary case in which synthetic context-based objects are defined for the non-contextual data object datum “statin”;

FIG. 6 illustrates a process for associating one or more data stores with specific synthetic context-based objects;

FIG. 7 depicts a process for locating a particular data store via a user-selected synthetic context-based object;

FIG. 8 illustrates a process for locating a particular data store via a user-specific synthetic context-based object;

FIG. 9 depicts a user interface for identifying a user's subject-matter of interest;

FIG. 10 illustrates a user interface that is returning context-specific user-requested data from data stores that have been associated with a specific synthetic context-based object; and

FIG. 11 is a high-level flow chart of one or more steps performed by a computer processor to generate and utilize a synthetic context-based object, which is specific for a particular user's subject-matter of interest, in order to locate a user-specific data store.

DETAILED DESCRIPTION

As will be appreciated by one skilled in the art, aspects of the present invention may be embodied as a system, method or computer program product. Accordingly, aspects of the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment (including firmware, resident software, micro-code, etc.) or an embodiment combining software and hardware aspects that may all generally be referred to herein as a “circuit,” “module” or “system.” Furthermore, aspects of the present invention may take the form of a computer program product embodied in one or more computer readable medium(s) having computer readable program code embodied thereon.

Any combination of one or more computer readable medium(s) may be utilized. The computer readable medium may be a computer readable signal medium or a computer readable storage medium. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or Flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the context of this document, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.

A computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.

Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including, but not limited to, wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.

Computer program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C++ or the like and conventional procedural programming languages, such as the “C” programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the latter scenario, the remote computer may be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet Service Provider).

Aspects of the present invention are described below with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems) and computer program products according to embodiments of the present invention. It will be understood that each block of the flowchart illustrations and/or block diagrams, and combinations of blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions/acts specified in the flowchart and/or block diagram block or blocks.

These computer program instructions may also be stored in a computer readable medium that can direct a computer, other programmable data processing apparatus, or other devices to function in a particular manner, such that the instructions stored in the computer readable medium produce an article of manufacture including instructions which implement the function/act specified in the flowchart and/or block diagram block or blocks.

The computer program instructions may also be loaded onto a computer, other programmable data processing apparatus, or other devices to cause a series of operational steps to be performed on the computer, other programmable apparatus or other devices to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide processes for implementing the functions/acts specified in the flowchart and/or block diagram block or blocks.

With reference now to the figures, and in particular to FIG. 1, there is depicted a block diagram of an exemplary system and network that may be utilized by and in the implementation of the present invention. Note that some or all of the exemplary architecture, including both depicted hardware and software, shown for and within computer 102 may be utilized by software deploying server 150, a data storage system 152, a user computer 154, and/or a user data server 156.

Exemplary computer 102 includes a processor 104 that is coupled to a system bus 106. Processor 104 may utilize one or more processors, each of which has one or more processor cores. A video adapter 108, which drives/supports a display 110, is also coupled to system bus 106. System bus 106 is coupled via a bus bridge 112 to an input/output (I/O) bus 114. An I/O interface 116 is coupled to I/O bus 114. I/O interface 116 affords communication with various I/O devices, including a keyboard 118, a mouse 120, a media tray 122 (which may include storage devices such as CD-ROM drives, multi-media interfaces, etc.), a printer 124, and external USB port(s) 126. While the format of the ports connected to I/O interface 116 may be any known to those skilled in the art of computer architecture, in one embodiment some or all of these ports are universal serial bus (USB) ports.

As depicted, computer 102 is able to communicate with a software deploying server 150, using a network interface 130. Network interface 130 is a hardware network interface, such as a network interface card (NIC), etc. Network 128 may be an external network such as the Internet, or an internal network such as an Ethernet or a virtual private network (VPN).

A hard drive interface 132 is also coupled to system bus 106. Hard drive interface 132 interfaces with a hard drive 134. In one embodiment, hard drive 134 populates a system memory 136, which is also coupled to system bus 106. System memory is defined as a lowest level of volatile memory in computer 102. This volatile memory includes additional higher levels of volatile memory (not shown), including, but not limited to, cache memory, registers and buffers. Data that populates system memory 136 includes computer 102's operating system (OS) 138 and application programs 144.

OS 138 includes a shell 140, for providing transparent user access to resources such as application programs 144. Generally, shell 140 is a program that provides an interpreter and an interface between the user and the operating system. More specifically, shell 140 executes commands that are entered into a command line user interface or from a file. Thus, shell 140, also called a command processor, is generally the highest level of the operating system software hierarchy and serves as a command interpreter. The shell provides a system prompt, interprets commands entered by keyboard, mouse, or other user input media, and sends the interpreted command(s) to the appropriate lower levels of the operating system (e.g., a kernel 142) for processing. Note that while shell 140 is a text-based, line-oriented user interface, the present invention will equally well support other user interface modes, such as graphical, voice, gestural, etc.

As depicted, OS 138 also includes kernel 142, which includes lower levels of functionality for OS 138, including providing essential services required by other parts of OS 138 and application programs 144, including memory management, process and task management, disk management, and mouse and keyboard management.

Application programs 144 include a renderer, shown in exemplary manner as a browser 146. Browser 146 includes program modules and instructions enabling a world wide web (WWW) client (i.e., computer 102) to send and receive network messages to the Internet using hypertext transfer protocol (HTTP) messaging, thus enabling communication with software deploying server 150 and other computer systems.

Application programs 144 in computer 102's system memory (as well as software deploying server 150's system memory) also include a synthetic context-based object selection logic (SCBOSL) 148. SCBOSL 148 includes code for implementing the processes described below, including those described in FIGS. 2-11. In one embodiment, computer 102 is able to download SCBOSL 148 from software deploying server 150, including in an on-demand basis, wherein the code in SCBOSL 148 is not downloaded until needed for execution. Note further that, in one embodiment of the present invention, software deploying server 150 performs all of the functions associated with the present invention (including execution of SCBOSL 148), thus freeing computer 102 from having to use its own internal computing resources to execute SCBOSL 148.

The data storage system 152 stores an electronic data structure, which may be audio files, video files, website content, text files, etc. In one embodiment, computer 102 contains the synthetic context-based object database described herein, while data storage system 152 contains the non-contextual data object database, context object database, and data structure described herein. For example, in one embodiment, synthetic context-based object database 202 depicted in FIG. 2 and/or the synthetic context-based object database 802 depicted in FIG. 8 is stored in a synthetic context-based object database storage system, which is part of the hard drive 134 and/or system memory 136 of computer 102 and/or data storage system 152; non-contextual data object database 206 depicted in FIG. 2 is stored in a non-contextual data object database storage system, which is part of the hard drive 134 and/or system memory 136 of computer 102 and/or data storage system 152; context object database 210 depicted in FIG. 2 is stored in a context object database storage system, which is part of the hard drive 134 and/or system memory 136 of computer 102 and/or data storage system 152; and data structure 302 depicted in FIG. 3 is stored in a data structure storage system, which is part of the hard drive 134 and/or system memory 136 of computer 102 and/or data storage system 152.

Note that the hardware elements depicted in computer 102 are not intended to be exhaustive, but rather are representative to highlight essential components required by the present invention. For instance, computer 102 may include alternate memory storage devices such as magnetic cassettes, digital versatile disks (DVDs), Bernoulli cartridges, and the like. These and other variations are intended to be within the spirit and scope of the present invention.

Note that SCBOSL 148 is able to generate and/or utilize some or all of the databases depicted in the context-based system referenced in FIGS. 2-11.

With reference now to FIG. 2, a process for generating one or more synthetic context-based objects in a system 200 is presented. Note that system 200 is a processing and storage logic found in computer 102 and/or data storage system 152 shown in FIG. 1, which process, support, and/or contain the databases, pointers, and objects depicted in FIG. 2.

Within system 200 is a synthetic context-based object database 202, which contains multiple synthetic context-based objects 204 a-204 n (thus indicating an “n” quantity of objects, where “n” is an integer). Each of the synthetic context-based objects 204 a-204 n is defined by at least one non-contextual data object and at least one context object. That is, at least one non-contextual data object is associated with at least one context object to define one or more of the synthetic context-based objects 204 a-204 n. The non-contextual data object ambiguously relates to multiple subject-matters, and the context object provides a context that identifies a specific subject-matter, from the multiple subject-matters, of the non-contextual data object.

Note that the non-contextual data objects contain data that has no meaning in and of itself. That is, the data in the context objects are not merely attributes or descriptors of the data/objects described by the non-contextual data objects. Rather, the context objects provide additional information about the non-contextual data objects in order to give these non-contextual data objects meaning. Thus, the context objects do not merely describe something, but rather they define what something is. Without the context objects, the non-contextual data objects contain data that is meaningless; with the context objects, the non-contextual data objects become meaningful.

For example, assume that a non-contextual data object database 206 includes multiple non-contextual data objects 208 r-208 t (thus indicating a “t” quantity of objects, where “t” is an integer). However, data within each of these non-contextual data objects 208 r-208 t by itself is ambiguous, since it has no context. That is, the data within each of the non-contextual data objects 208 r-208 t is data that, standing alone, has no meaning, and thus is ambiguous with regards to its subject-matter. In order to give the data within each of the non-contextual data objects 208 r-208 t meaning, they are given context, which is provided by data contained within one or more of the context objects 210 x-210 z (thus indicating a “z” quantity of objects, where “z” is an integer) stored within a context object database 212. For example, if a pointer 214 a points the non-contextual data object 208 r to the synthetic context-based object 204 a, while a pointer 216 a points the context object 210 x to the synthetic context-based object 204 a, thus associating the non-contextual data object 208 r and the context object 210 x with the synthetic context-based object 204 a (e.g., storing or otherwise associating the data within the non-contextual data object 208 r and the context object 210 x in the synthetic context-based object 204 a), the data within the non-contextual data object 208 r now has been given unambiguous meaning by the data within the context object 210 x. This contextual meaning is thus stored within (or otherwise associated with) the synthetic context-based object 204 a.

Similarly, if a pointer 214 b associates data within the non-contextual data object 208 s with the synthetic context-based object 204 b, while the pointer 216 c associates data within the context object 210 z with the synthetic context-based object 204 b, then the data within the non-contextual data object 208 s is now given meaning by the data in the context object 210 z. This contextual meaning is thus stored within (or otherwise associated with) the synthetic context-based object 204 b.

Note that more than one context object can give meaning to a particular non-contextual data object. For example, both context object 210 x and context object 210 y can point to the synthetic context-based object 204 a, thus providing compound context meaning to the non-contextual data object 208 r shown in FIG. 2. This compound context meaning provides various layers of context to the data in the non-contextual data object 208 r.

Note also that while the pointers 214 a-214 b and 216 a-216 c are logically shown pointing toward one or more of the synthetic context-based objects 204 a-204 n, in one embodiment the synthetic context-based objects 204 a-204 n actually point to the non-contextual data objects 208 r-208 t and the context objects 210 x-210 z. That is, in one embodiment the synthetic context-based objects 204 a-204 n locate the non-contextual data objects 208 r-208 t and the context objects 210 x-210 z through the use of the pointers 214 a-214 b and 216 a-216 c.

Consider now an exemplary case depicted in FIG. 3, in which synthetic context-based objects are defined for the non-contextual data object data “rock”. Standing alone, without any context, the word “rock” is meaningless, since it is ambiguous and does not provide a reference to any particular subject-matter. That is, “rock” may refer to a stone, or it may be slang for a gemstone such as a diamond, or it may refer to a genre of music, or it may refer to physical oscillation, etc. Thus, each of these references is within the context of a different subject-matter (e.g., geology, entertainment, physics, etc.).

In the example shown in FIG. 3, then, data (i.e., the word “rock”) from the non-contextual data object 308 r is associated with (e.g., stored in or associated by a look-up table, etc.) a synthetic context-based object 304 a, which is devoted to the subject-matter “geology”. The data/word “rock” from non-contextual data object 308 r is also associated with a synthetic context-based object 304 b, which is devoted to the subject-matter “entertainment”. In order to give contextual meaning to the word “rock” (i.e., define the term “rock”) in the context of “geology”, context object 310 x, which contains the context datum “mineral”, is associated with (e.g., stored in or associated by a look-up table, etc.) the synthetic context-based object 304 a. In one embodiment, more than one context datum can be associated with a single synthetic context-based object. Thus, in the example shown in FIG. 3, the context object 310 y, which contains the datum “gemstone”, is also associated with the synthetic context-based object 304 a.

Associated with the synthetic context-based object 304 b is a context object 310 z, which provides the context/datum of “music” to the term “rock” provided by the non-contextual data object 308 r. Thus, the synthetic context-based object 304 a defines “rock” as that which is related to the subject-matter “geology”, including minerals and/or gemstones, while synthetic context-based object 304 b defines “rock” as that which is related to the subject-matter “entertainment”, including music.

In one embodiment, the data within a non-contextual data object is even more meaningless if it is merely a combination of numbers and/or letters. For example, consider the data “104-106” contained within a non-contextual data object 408 r depicted in FIG. 4. Standing alone, without any context, these numbers are meaningless, identify no particular subject-matter, and thus are completely ambiguous. That is, “104-106” may relate to subject-matter such as a medical condition, a physics value, a person's age, a quantity of currency, a person's identification number, etc. That is, the data “104-106” is so vague/meaningless that the data does not even identify the units that the term describes, much less the context of these units.

In the example shown in FIG. 4, then, data (i.e., the term/values “104-106”) from the non-contextual data object 408 r is associated with (e.g., stored in or associated by a look-up table, etc.) a synthetic context-based object 404 a, which is devoted to the subject-matter “hypertension”. The term/values “104-106” from non-contextual data object 408 r is also associated with a synthetic context-based object 404 b, which is devoted to the subject-matter “human fever” and a synthetic context-based object 404 n, which is devoted to the subject-matter “deep oceanography”. In order to give contextual meaning to the term/values “104-106” (i.e., define the term/values “104-106”) in the context of “hypertension”, context object 410 x, which contains the context data “millimeters of mercury” and “diastolic blood pressure” is associated with (e.g., stored in or associated by a look-up table, etc.) the synthetic context-based object 404 a. Thus, multiple context data can provide not only the scale/units (millimeters of mercury) context of the values “104-106”, but the data can also provide the context data “diastolic blood pressure” needed to identify the subject-matter (hypertension) of the synthetic context-based object 404 a.

Associated with the synthetic context-based object 404 b is a context object 410 y, which provides the context data of “degrees on the Fahrenheit scale” and “human” to the term/values “104-106” provided by the non-contextual data object 408 r. Thus, the synthetic context-based object 404 b now defines term/values “104-106” as that which is related to the subject matter of “human fever”. Similarly, associated with the synthetic context-based object 404 n is a context object 410 z, which provides the context data of “atmospheres” to the term/values “104-106” provided by the non-contextual data object 408 r. In this case, the generator of the synthetic context-based object database 202 determines that high numbers of atmospheres are used to define deep ocean pressures. Thus, the synthetic context-based object 404 n now defines term/values “104-106” as that which is related to the subject matter of “deep oceanography”.

In one embodiment, the non-contextual data object may provide enough self-context to identify what the datum is, but not what it means and/or is used for. For example, consider the datum “statin” contained within the non-contextual data object 508 r shown in FIG. 5. In the example shown in FIG. 5, datum (i.e., the term “statin”) from the non-contextual data object 508 r is associated with (e.g., stored in or associated by a look-up table, etc.) a synthetic context-based object 504 a, which is devoted to the subject-matter “cardiology”. The term “statin” from non-contextual data object 508 r is also associated with a synthetic context-based object 504 b, which is devoted to the subject-matter “nutrition” and a synthetic context-based object 504 n, which is devoted to the subject-matter “tissue inflammation”. In order to give contextual meaning to the term “statin” (i.e., define the term “statin”) in the context of “cardiology”, context object 510 x, which contains the context data “cholesterol reducer” is associated with (e.g., stored in or associated by a look-up table, etc.) the synthetic context-based object 504 a. Thus, the datum “cholesterol reducer” from context object 510 x provides the context to understand that “statin” is used in the context of the subject-matter “cardiology”.

Associated with the synthetic context-based object 504 b is a context object 510 y, which provides the context/datum of “antioxidant” to the term “statin” provided by the non-contextual data object 508 r. That is, a statin has properties both as a cholesterol reducer as well as an antioxidant. Thus, a statin can be considered in the context of reducing cholesterol (i.e., as described by the subject-matter of synthetic context-based object 504 a), or it may considered in the context of being an antioxidant (i.e., as related to the subject-matter of synthetic context-based object 504 b). Similarly, a statin can also be an anti-inflammatory medicine. Thus, associated with the synthetic context-based object 504 n is the context object 510 z, which provides the context data of “anti-inflammatory medication” to the term “statin” provided by the non-contextual data object 508 r. This combination identifies the subject-matter of the synthetic context-based object 504 n as “tissue inflammation”.

Once the synthetic context-based objects are defined, they can be linked to data stores. A data store is defined as a data repository of a set of integrated data, such as text files, video files, webpages, etc. With reference now to FIG. 6, a process for associating one or more data stores with specific synthetic context-based objects in a system 600 is presented. Note that system 600 is a processing and storage logic found in computer 102 and/or data storage system 152 shown in FIG. 1, which process, support, and/or contain the databases, pointers, and objects depicted in FIG. 6. The data structure 604 is a database of multiple data stores 602 m-602 p (thus indicating a “p” number of data stores, where “p” is an integer), which may be text documents, hierarchical files, tuples, object oriented database stores, spreadsheet cells, uniform resource locators (URLs), etc.

That is, in one embodiment, the data structure 604 is a database of text documents (represented by one or more of the data stores 602 m-602 p), such as journal articles, webpage articles, electronically-stored business/medical/operational notes, etc.

In one embodiment, the data structure 604 is a database of text, audio, video, multimedia, etc. files (represented by one or more of the data stores 602 m-602 p) that are stored in a hierarchical manner, such as in a tree diagram, a lightweight directory access protocol (LDAP) folder, etc.

In one embodiment, the data structure 604 is a relational database, which is a collection of data items organized through a set of formally described tables. A table is made up of one or more rows, known as “tuples”. Each of the tuples (represented by one or more of the data stores 602 m-602 p) share common attributes, which in the table are described by column headings. Each tuple also includes a key, which may be a primary key or a foreign key. A primary key is an identifier (e.g., a letter, number, symbol, etc.) that is stored in a first data cell of a local tuple. A foreign key is typically identical to the primary key, except that it is stored in a first data cell of a remote tuple, thus allowing the local tuple to be logically linked to the foreign tuple.

In one embodiment, the data structure 604 is an object oriented database, which stores objects (represented by one or more of the data stores 602 m-602 p). As understood by those skilled in the art of computer software, an object contains both attributes, which are data (i.e., integers, strings, real numbers, references to another object, etc.), as well as methods, which are similar to procedures/functions, and which define the behavior of the object. Thus, the object oriented database contains both executable code and data.

In one embodiment, the data structure 604 is a spreadsheet, which is made up of rows and columns of cells (represented by one or more of the data stores 602 m-602 p). Each cell (represented by one or more of the data stores 602 m-602 p) contains numeric or text data, or a formula to calculate a value based on the content of one or more of the other cells in the spreadsheet.

In one embodiment, the data structure 604 is a collection of universal resource locators (URLs) for identifying a webpage, in which each URL (or a collection of URLs) is represented by one or more of the data stores 602 m-602 p.

These described types of data stores are exemplary, and are not to be construed as limiting what types of data stores are found within data structure 604.

Note that the data structure 604 is homogenous in one embodiment, while data structure 604 is heterogeneous in another embodiment. For example, assume in a first example that data structure 604 is a relational database, and all of the data stores 602 m-602 p are tuples. In this first example, data structure 604 is homogenous, since all of the data stores 602 m-602 p are of the same type. However, assume in a second example that data store 602 m is a text document, data store 602 n is an MRI image, data store 602 p is a tuple from a relational database, etc. In this second example, data structure 604 is a heterogeneous data structure, since it contains data stores that are of different formats.

FIG. 6 thus represents various data stores being “laid over” one or more of the synthetic context-based objects 304 a-304 n described above in FIG. 3. That is, one or more of the data stores 602 m-602 p is mapped to a particular synthetic context-based object from the synthetic context-based objects 304 a-304 n, in order to facilitate exploring/searching the data structure 604. For example, a pointer 606 (e.g., an identifier located within both synthetic context-based object 304 a and data store 602 m) points the data store 602 m to the synthetic context-based object 304 a, based on the fact that the data store 602 m contains data found in the non-contextual data object 208 r and the context object 210 x, which together gave the subject-matter meaning to the synthetic context-based object 304 a as described above. Similarly, pointer 608 points data store 602 n to synthetic context-based object 304 a as well, provided that synthetic context based object 304 a also contains data from context object 210 y, as described in an alternate embodiment above. Similarly, pointer 610 points data store 602 p to synthetic context-based object 304 b, since data store 602 p and synthetic context-based object 304 b both contain data from the non-contextual data object 208 r as well as the context object 210 z.

As described in FIG. 6, the pointers enable various data stores to be associated with subject-matter-specific synthetic context based objects. This association facilitates searching the data structure 604 according to the subject-matter, which is defined by the combination of data from the non-contextual data object and the context object, of a particular synthetic context-based object. Thus, as depicted in FIG. 7, an exemplary process for locating a particular data store via a particular synthetic context-based object is presented.

Assume that a user is using a computer such as requesting computer 702, which may be the user computer 154 shown in FIG. 1. The requesting computer 702 sends a request 704 to synthetic context-based object 304 a if the user desires information about geological rocks (i.e., the subject-matter of geology). The user can specify this particular context-based object 304 a by manually choosing it from a displayed selection of synthetic context-based objects, or logic (e.g., part of SCBOSL 148 shown in FIG. 1) can determine which synthetic context-based object and/or subject-matter are appropriate for a particular user, based on that user's interests, job description, job title, etc. The synthetic context-based object then uses pointer 606 to point to data store 602 m and/or pointer 608 to point to data store 602 n, and returns the data stored within these data stores to the requesting computer 702. Thus, the user/requesting system does not have to perform a search of all of the data structure 604, using data mining and associative logic, in order to find the data that the user desires. Rather, making an association between the user and a particular synthetic context-based object provides a rapid gateway from the requesting computer 702 to the desired data store.

Similarly, if the requester sends a request 706 to the synthetic context-based object 304 b, then data from the data store 602 p regarding rock music is retrieved and sent to the requester 702.

As noted in FIG. 7, a user is able to select which synthetic context-based object is to be used to locate and retrieve data from a particular data store of interest. In one embodiment, this selection process is performed in a manner that is more seamless to the user. For example, consider the system 800 in FIG. 8, in which a requesting computer 806 sends a request to a particular synthetic context-based object within a synthetic context-based object database 802 (which may be part of a synthetic context-based object database server such as computer 102 shown in FIG. 1). The request utilizes one or more of these synthetic context-based objects to locate and retrieve data from one or more of the data stores in a data structure, which may be stored within a data structure server such as data storage system 152 shown in FIG. 1.

As depicted in FIG. 8, the request from requesting computer 806 may come in the form of a request 808, 810, or 812 sent to respective synthetic context-based objects 804 a, 804 b, or 804 n, which then selectively retrieve data from a data store 816 m, 816 n, or 816 p in the matter described above using pointers 820, 822, or 824. Thus, request 808 to synthetic context-based object 804 a (“geology”) results in the pointing to (and retrieval of data from) the data store 816 m (“shale”), while request 810 to synthetic context-based object 804 b (“gemology”) results in the pointing to (and retrieval of data from) the data store 816 n (“diamond”), and request 812 to synthetic context-based object 804 n (“music”) results in the pointing to (and retrieval of data from) the data store 816 p (“classic rock”).

While manually selecting one of the synthetic context-based objects based on the assigned name (e.g., “Geology”) of a particular object may get the user to the right synthetic context-based object (as described above), in one embodiment the selection of a particular synthetic context-based object is made more intuitive to the user, and/or the selection is automated.

For example, consider the user interface (UI) 900 depicted in FIG. 9. UI 900 invites the user of the requesting computer 806 (shown in FIG. 8) to first identify a topic of interest to be searched by entering this topic into an active field 902. In this example, the user has entered the term “rock”, which aligns with the data from the non-contextual data object 308 r shown in FIG. 3. For this case then, assume that “rock” is data from the non-contextual data object that is associated with each of the synthetic context-based objects 804 a-804 n shown in FIG. 8. However, the selection of a particular synthetic context-based object from synthetic context-based objects 804 a-804 n requires the context of the user's interest and inquiry, since the term “rock” alone ambiguously described several different subject-matters.

In order to provide the context needed to clarify what the user is looking for, information about the user's persona can provide the needed context. For example, within active selection pane 904 the user has checked that her persona is that of a gemologist. Note that the term “persona” is defined herein as a specific aspect of one's being. That is, the term “persona” as used herein does not relate just to a person's façade that is presented to others, nor is it simply that person's role, title, age, etc. Rather, a person's persona is an aspect of the person's being, as defined by the context of a role, an interest, a title, etc. Therefore, the person's persona provides the context of the search request. Note further that each person has multiple personas, which vary depending on the context of a role, interest, title, etc. that the person is carrying at a particular point in time. For example, while at work during the week, an individual's persona may be that of a petroleum engineer, while on the weekends that same individual's persona is that of a musician, amateur gemologist, etc.

Based on the requesting user's persona, a lookup table or other logic (e.g., part of SCBOSL 148 shown in FIG. 1) determines that synthetic context-based object 804 b (“Gemology”) is the appropriate synthetic context-based object to be used for retrieving a needed data store. Note, however, that multiple personas can be user-selected from pane 904. That is, the user may also be a petroleum engineer and a musician. If she wants to search for data related to these as well, either while searching for data related to gemology or in a subsequent search, then the other choices may also be selected in pane 904.

In one embodiment, a user can select one or more avatars that represent her persona, and thus her subject-matter interest. In the example shown in pane 906, the user has selected the gemologist avatar 908. As depicted in FIG. 10, a search program user interface 1000 depicts this gemologist avatar 908 along with the retrieved data stores 1002. Note again that a particular user may have multiple personas. Thus, the depiction of a particular avatar provides the user with a quick understanding of which persona of that user is making the request. That is, a same user may be a professional petroleum engineer, an amateur gemologist, and a weekend musician (or at least a music fan). Thus, the avatar displayed on the search program user interface 1000 identifies which persona of the person made the search request. For example, if the user had clicked, dragged onto window 1004, or otherwise selected the avatar 908 related to the persona of a gemologist (as depicted), then retrieved data stores 1002 contain data related to the persona-context-specific request of a jeweler/gemologist.

However, assume now that the user had selected multiple personas to define the context of the data search. That is, assume that in FIG. 9 the user has selected not only gemologist avatar 908 (or a related persona descriptor from pane 904), but also a petroleum engineer avatar 912 and a musician avatar 914 depicted in pane 906 in FIG. 9. With respect to FIG. 10, if the user had selected the petroleum engineer avatar 912 (shown in header 1006) as the persona giving context to the data search request, then the petroleum engineer avatar 912 would be displayed in the window 1004, and the displayed retrieved data stores 1002 would be different from those retrieved/displayed for a gemologist. Similarly, if the user had selected the musician avatar 914 as the persona giving context to the data search request, then the musician avatar 914 would be displayed in the window 1004, and the displayed retrieved data stores 1002 would be different from those retrieved/displayed for a gemologist or petroleum engineer. Note that the information displayed along with the avatar on the search program user interface 1000 is a search result, which in various embodiments is actual retrieved data from the identified data store(s), names of specific data store(s), links to such data stores (as depicted by displayed retrieved data stores 1002 in FIG. 10), and/or data store identifiers (as also depicted by displayed retrieved data stores 1002 in FIG. 10).

Returning to FIG. 9, while the user may self-identify her current persona by manually selecting one of the choices provides in pane 904 and/or pane 906, in one embodiment the user's persona is automatically determined (e.g., by logic such as SCBOSL 148 shown in FIG. 1) by data mining various databases (e.g., databases provided by the user data server 156 shown in FIG. 1) that contain contextual information about the requesting user. For example, consider the various databases shown in pane 910 in FIG. 9. A particular user may use databases found in a particular social media service, databases found at his work or home, or some other database (e.g., a publication database, a web log, etc.) The user-identified databases, and in one embodiment other databases that have not been identified by the requesting user, are then data mined (i.e., searched) for information about the user. When certain keywords are found in these databases (e.g., “diamonds”, “jewelry”, “gemstones”, etc.) at a frequency that exceeds some predetermined occurrence value, then logic such as SCBOSL 148 determines that this individual's persona is that of a gemologist, and directs the user's search request to the appropriate synthetic context-based object (e.g., synthetic context-based object 804 b shown in FIG. 8), thus rapidly locating data store 816 n (shown in FIG. 8) for data about “diamonds”. In one embodiment, this automated determination of the user's persona also results in the generation of the avatars depicted and described in reference to FIGS. 9-10.

With reference now to FIG. 11, a high-level flow chart of one or more steps performed by a computer processor to generate and utilize a synthetic context-based object to locate a user-specific data store is presented. After initiator block 1102, a non-contextual data object is associated with a context object to define a synthetic context-based object (block 1104). As described herein, the non-contextual data object ambiguously relates to multiple subject-matters. Standing alone, it is unclear as to which of these multiple-subject matters the data in the non-contextual data object is directed. However, the context object provides a context that identifies a specific subject-matter, from the multiple subject-matters, of the non-contextual data object.

As described in block 1106, the synthetic context-based object is associated with at least one specific data store. This at least one specific data store contains data that is associated with data contained in the non-contextual data object and the context object. That is, the data in the data store may be identical to that found in the non-contextual data object and the context object (i.e., the terms “rock” and “mineral” are in both the data store as well as the respective non-contextual data object and context object); it may be synonymous to that found in the non-contextual data object and the context object (i.e., the terms “rock” and “mineral” are the respective non-contextual data object and context object while synonyms “stone” and “element” are in the data store); and/or it may simply be deemed related by virtue of a lookup table that has been previously created (i.e., the term “rock” is mapped to the term “stone” and/or the term “mineral” is mapped to the term “elements” in a lookup table or similar associative data structure).

In one embodiment, the terms in the data stores are identified by data mining a data structure in order to locate the data from the non-contextual data object and the context object in one or more data stores. Thus, this data mining locates at least one specific data store that contains data contained in the non-contextual data object and the context object.

In one embodiment, the data store is a text document. In this embodiment, the data mining entails searching the text document for text data that is part of the synthetic context-based object, and then associating the text document that contains this text data with the synthetic context-based object.

In one embodiment, the data store is a video file. In this embodiment, the data mining entails searching metadata associated with the video file for text data that is part of the synthetic context-based object, and then associating the video file having this metadata with the synthetic context-based object.

In one embodiment, the data store is a web page. In this embodiment, the data mining entails searching the web page for text data that is part of the synthetic context-based object, and then associating the web page that contains this text data with the synthetic context-based object.

Note that in one embodiment, the specific subject-matter for a particular data store in the data structure is exclusive to only that particular data store. That is, only one data store is mapped to a particular synthetic context-based object, such that there is a one-to-one relationship between each synthetic context-based object and each data store. Note further that in another embodiment, the specific subject-matter for a particular data store in the data structure overlaps at least one other data store. That is, multiple data stores are mapped to a particular synthetic context-based object, such that there is a one-to-many relationship between a particular synthetic context-based object and multiple data stores.

With reference now to block 1108, a subject-matter of interest for a specific user is determined. As described above, the persona and/or subject-matter of interest for the specific user can be manually identified by the user, or the persona/subject-matter of interest can be identified by data mining databases that are used by (or refer to) the specific person who is requesting the information/data. That is, in one embodiment the persona/subject-matter of interest for the specific user is determined by receiving a user input that identifies the persona/subject-matter of interest for the specific user. In another embodiment, the persona/subject-matter of interest for the specific user is determined by data mining a database that describes current interests of the specific user.

In one embodiment, the persona and/or subject-matter of interest for the specific user is determined by data mining a database that describes an educational background of the specific user. For example, enrollment/alumni databases are data mined in order to determine the type and level of education a particular user has. This type/level of education provides the information needed to determine the context (i.e., what is the user actually asking for?) to the search request. In one embodiment, the subject-matter of interest for the specific user is determined by data mining a database that identifies interests of friends of the specific user.

In one embodiment, the persona and/or subject-matter of interest for the specific user is determined by data mining a database that describes where the specific user resides. Thus, questions from a person living in a particular geographic location differ from those asked by a person living in another city, since they have different contexts (i.e., different seasons, different local restaurants, etc.)

In one embodiment, the persona and/or subject-matter of interest for the specific user is determined by data mining a database that describes an employment history of the specific user. Thus, persons who have worked in certain jobs for particular employers have context-specific personas that identify the context of their search request.

The determined persona and/or subject-matter of interest for that individual is then associated with a specific synthetic context-based object. In one embodiment, this specific synthetic context-based object contains data that describes the subject-matter of interest for the specific user. In one embodiment, the data is not contained within the synthetic context-based object itself, but rather is associated with (e.g., a lookup table) or otherwise references this data. For example, the data that describes the subject-matter of interest for the specific user may actually be stored in another database, to which the synthetic context-based object points.

As described in block 1110, a request for at least one data store that is associated with the persona and/or subject-matter of interest that has been determined for the specific user is then received. In one embodiment, this request is received via a request pointer that points to a user-specified synthetic context-based object. This request is directed to the specific synthetic context-based object that contains, references and/or otherwise associates with data that describes the subject-matter of interest for the specific user. Using the specific synthetic context-based object as described herein, one or more data stores that are associated with the subject-matter of interest are then located.

As described in block 1112, data from the located data store that is associated with the subject-matter of interest to the requester is then returned to the requesting user. As depicted in FIG. 10 above, the returned data may actually be a link, file pathway, etc. to the data, rather than the data itself. In one embodiment, the actual data itself is presented to the requesting user. Furthermore, as depicted in FIG. 10, an avatar that represents the persona, and thus subject-matter of interest to the requesting user, is also displayed with the returned data/links/pathways.

The process ends at terminator block 1114.

The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems that perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.

The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the present invention. As used herein, the singular forms “a”, “an” and “the” are intended to include the plural forms as well, unless the context clearly indicates otherwise. It will be further understood that the terms “comprises” and/or “comprising,” when used in this specification, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof.

The corresponding structures, materials, acts, and equivalents of all means or step plus function elements in the claims below are intended to include any structure, material, or act for performing the function in combination with other claimed elements as specifically claimed. The description of various embodiments of the present invention has been presented for purposes of illustration and description, but is not intended to be exhaustive or limited to the present invention in the form disclosed. Many modifications and variations will be apparent to those of ordinary skill in the art without departing from the scope and spirit of the present invention. The embodiment was chosen and described in order to best explain the principles of the present invention and the practical application, and to enable others of ordinary skill in the art to understand the present invention for various embodiments with various modifications as are suited to the particular use contemplated.

Note further that any methods described in the present disclosure may be implemented through the use of a VHDL (VHSIC Hardware Description Language) program and a VHDL chip. VHDL is an exemplary design-entry language for Field Programmable Gate Arrays (FPGAs), Application Specific Integrated Circuits (ASICs), and other similar electronic devices. Thus, any software-implemented method described herein may be emulated by a hardware-based VHDL program, which is then applied to a VHDL chip, such as a FPGA.

Having thus described embodiments of the present invention of the present application in detail and by reference to illustrative embodiments thereof, it will be apparent that modifications and variations are possible without departing from the scope of the present invention defined in the appended claims. 

What is claimed is:
 1. A processor-implemented method for generating and utilizing a synthetic context-based object to locate a user-specific data store, the processor-implemented method comprising: associating, by a processor, a non-contextual data object with a context object to define a synthetic context-based object, wherein the non-contextual data object ambiguously relates to multiple subject-matters, wherein data within the non-contextual data object has no meaning until said data is matched to a specific context object from a context object database, wherein the context object provides a context that identifies a specific subject-matter, from the multiple subject-matters, of the non-contextual data object, and wherein the context object that is associated with the non-contextual data object is selected from a plurality of context objects stored in the context object database; associating, by the processor, the synthetic context-based object with at least one specific data store, wherein said at least one specific data store comprises data that is associated with data contained in the non-contextual data object and the context object, wherein said at least one specific data store is from a heterogeneous data structure wherein the heterogeneous data structure contains data stores that are in different formats; matching, by the processor, the at least one specific data store to the synthetic context-based object in response to the at least one specific data store and the synthetic context-based object each containing the non-contextual data object and the context object; determining, by the processor, a subject-matter of interest for a specific user; associating, by the processor, the subject-matter of interest to a specific synthetic context-based object, wherein the specific synthetic context-based object is associated with data that describes the subject-matter of interest for the specific user; further determining, by the processor, the subject-matter of interest for the specific user by data mining a database that describes current interests of the specific user; constructing, by the processor, multiple avatars that represent multiple subject-matters of interest; displaying, by the processor, the multiples avatars on a user interface; further determining, by the processor, the subject-matter of interest for the specific user by receiving a selection of a specific avatar from the specific user, wherein the specific avatar is associated with the subject-matter of interest for the specific user; receiving, from the specific user, a request for data from at least one data store that is associated with the subject-matter of interest that has been determined for the specific user; directing, by the processor, the request to the specific synthetic context-based object that is associated with data that describes the subject-matter of interest for the specific user based on the at least one s ecific data store and the synthetic context-based object each containing the non-contextual data object and the context object and based on the specific avatar that is selected by the user; locating, via the specific synthetic context-based object, said at least one specific data store that is associated with the subject-matter of interest; and returning, by the processor, data from said at least one specific data store that is associated with the subject-matter of interest to the specific user.
 2. The processor-implemented method of claim 1, further comprising: determining the subject-matter of interest for the specific user by receiving a user input that identifies the subject-matter of interest for the specific user.
 3. The processor-implemented method of claim 1, further comprising: determining the subject-matter of interest for the specific user by data mining a database that describes an educational background of the specific user.
 4. The processor-implemented method of claim 1, further comprising: determining the subject-matter of interest for the specific user by data mining a database that identifies interests of friends of the specific user.
 5. The processor-implemented method of claim 1, further comprising: determining the subject-matter of interest for the specific user by data mining a database that describes where the specific user resides.
 6. The processor-implemented method of claim 1, further comprising: determining the subject-matter of interest for the specific user by data mining a database that describes an employment history of the specific user.
 7. The processor-implemented method of claim 1, wherein the specific subject-matter for a particular data store in the heterogeneous data structure overlaps a subject-matter of another data store in the data structure.
 8. The processor-implemented method of claim 1, wherein said at least one specific data store is a text document, and wherein the processor-implemented method further comprises: searching, by the processor, the text document for text data that is part of the synthetic context-based object; and associating the text document that contains said text data with the synthetic context-based object.
 9. The processor-implemented method of claim 1, wherein said at least one specific data store is a video file, and wherein the processor-implemented method further comprises: searching, by the processor, metadata associated with the video file for text data that is part of the synthetic context-based object; and associating the video file having said metadata with the synthetic context-based object.
 10. The processor-implemented method of claim 1, wherein said at least one specific data store is a web page, and wherein the processor-implemented method further comprises: searching, by the processor, the web page for text data that is part of the synthetic context-based object; and associating the web page that contains said text data with the synthetic context-based object.
 11. The processor-implemented method of claim 1, further comprising: receiving the request from the specific user via a request pointer, wherein the request pointer points to a user-specified synthetic context-based object.
 12. The processor-implemented method of claim 1, wherein the different formats used by the data stored in the heterogeneous data structure include a text format, an image format, and a relational database format.
 13. A computer program product for generating and utilizing synthetic context-based objects, the computer program product comprising: a non-transitory computer readable storage medium; first program instructions to associate a non-contextual data object with a context object to define a synthetic context-based object, wherein the non-contextual data object ambiguously relates to multiple subject-matters, wherein data within the non-contextual data object has no meaning until said data is matched to a specific context object from a context object database, wherein the context object provides a context that identifies a specific subject-matter, from the multiple subject-matters, of the non-contextual data object, and wherein the context object that is associated with the non-contextual data object is selected from a plurality of context objects stored in a context object database; second program instructions to associate the synthetic context-based object with at least one specific data store, wherein said at least one specific data store comprises data that is associated with data contained in the non-contextual data object and the context object, wherein said at least one specific data store is from a heterogeneous data structure, wherein the heterogeneous data structure contains data stores that are in different formats; third program instructions to match the at least one specific data store to the synthetic context-based object in response to the at least one specific data store and the synthetic context-based object each containing the non-contextual data object and the context object; fourth program instructions to determine, by the processor, a subject-matter of interest for a specific user; fifth program instructions to associate the subject-matter of interest to a specific synthetic context-based object, wherein the specific synthetic context-based object contains data that describes the subject-matter of interest for the specific user; sixth program instructions to further determine the subject-matter of interest for the specific user by data mining a database that describes current interests of the specific user; seventh program instructions to construct multiple avatars that represent multiple subject-matters of interest; eighth program instructions to display the multiple avatars on a user interface; ninth program instructions to further determine the subject-matter of interest for the specific user by receiving a selection of a specific avatar from the specific user, wherein the specific avatar is associated with the subject-matter of interest for the specific user; tenth program instructions to receive, from the specific user, a request for data from at least one data store that is associated with the subject-matter of interest that has been determined for the specific user; eleventh program instructions to direct the request to the specific synthetic context-based object that contains data that describes the subject-matter of interest for the specific user based on the at least one specific data store and the synthetic context-based object each containing the non-contextual data object and the context object and based on the specific avatar that is selected by the user; twelfth program instructions to locate, via the specific synthetic context-based object, said at least one specific data store that is associated with the subject-matter of interest; and thirteenth program instructions to return data from said at least one specific data store that is associated with the subject-matter of interest to the specific user; and wherein the first, second, third, fourth, fifth, sixth, seventh, eighth, ninth, tenth, eleventh, twelfth, and thirteenth program instructions are stored on the computer readable storage medium.
 14. The computer program product of claim 13, further comprising: fourteenth program instructions to determine the subject-matter of interest for the specific user by receiving a user input that identifies the subject-matter of interest for the specific user; and wherein the fourteenth program instructions are stored on the non-transitory computer readable storage medium.
 15. A computer system comprising: a processor, a computer readable memory, and a computer readable storage medium; first program instructions to associate a non-contextual data object with a context object to define a synthetic context-based object, wherein the non-contextual data object ambiguously relates to multiple subject-matters, wherein data within the non-contextual data object has no meaning until said data is matched to a specific context object from a context object database, wherein the context object provides a context that identifies a specific subject-matter, from the multiple subject-matters, of the non-contextual data object, and wherein the context object that is associated with the non-contextual data object is selected from a plurality of context objects stored in the context object database; second program instructions to associate the synthetic context-based object with at least one specific data store, wherein said at least one specific data store comprises data that is associated with data contained in the non-contextual data object and the context object, wherein said at least one specific data store is from a heterogeneous data structure, wherein the heterogeneous data structure contains data stores that are in different formats; third program instructions to match the at least one specific data store to the synthetic context-based object in response to the at least one specific data store and the synthetic context-based object each containing the non-contextual data object and the context object; fourth program instructions to determine, by the processor, a subject-matter of interest for a specific user; fifth program instructions to associate the subject-matter of interest to a specific synthetic context-based object, wherein the specific synthetic context-based object contains data that describes the subject-matter of interest for the specific user; sixth program instructions to further determine the subject-matter of interest for the specific user by data mining a database that describes current interests of the specific user; seventh program instructions to construct multiple avatars that represent multiple subject-matters of interest; eighth program instructions to display the multiples avatars on a user interface; ninth program instructions to further determine the subject-matter of interest for the specific user by receiving a selection of a specific avatar from the specific user, wherein the specific avatar is associated with the subject-matter of interest for the specific user; tenth program instructions to receive, from the specific user, a request for data from at least one data store that is associated with the subject-matter of interest that has been determined for the specific user; eleventh program instructions to direct the request to the specific synthetic context-based object that contains data that describes the subject-matter of interest for the specific user based on the at least one specific data store and the synthetic context-based object each containing the non-contextual data object and the context object and based on the specific avatar that is selected by the user; twelfth program instructions to locate, via the specific synthetic context-based object, said at least one specific data store that is associated with the subject-matter of interest; and thirteenth program instructions to return data from said at least one specific data store that is associated with the subject-matter of interest to the specific user; and wherein the first, second, third, fourth, fifth, sixth, seventh, eighth, ninth, tenth, eleventh, twelfth, and thirteenth program instructions are stored on the computer readable storage medium for execution by the processor via the computer readable memory. 